Traditional Marketing Systems

Marketers and sales representatives are responsible for gathering the needs of actual and potential customers of manufacturers and businesses. Direct marketers have forms on which they record customer orders and submit them to managers at the end of each day or week. Based on the prepared reports, customer information is categorized according to order priorities, and finally, products or services are sold. In traditional systems, all these activities were done on paper forms, requiring the physical presence of the marketer at the company to present reports. Reviewing and categorizing these produced documents and generating reports could take hours or even days. Nowadays, few companies use paper methods, and this approach is almost obsolete. However, if you know a manager who uses this method in their organization, be sure to refer them to a business specialist to become familiar with the many benefits of virtual systems. Speed, accuracy, and high durability of information are among the primary advantages of using a computer system.

The Impact of Technology on Marketing Systems

Technologies such as GPS, embedded in electronic modules or mobile and tablet devices, can easily determine and record the current location, traveled route, and visited places by the marketer. Smart mobile devices, which are now available to everyone, can be used to fill out necessary forms and record customer orders, and the order list can be sent to the manager for reporting as soon as an internet connection is available. All these tasks can be completed in the shortest possible time, and at the moment the marketer says goodbye to the customer, the manager can track that customer's orders and proceed with their delivery. The capabilities that technology provides to managers can be categorized as follows:

• Complete online tracking of the marketer on the map
• Determining the shortest route the marketer can take to reach customers
• Filling out forms digitally in specialized applications for managing marketers
• Generating real-time online reports on customer status and marketer activities
• Reducing data storage time with pre-prepared forms and selectable data
• No need for physical presence at the company or manufacturing site
• Real-time online inventory status updates
• Increasing customer satisfaction by speeding up response times
• Sending messages to marketers via the internet or SMS
• Receiving messages from marketers in the shortest possible time
• Ability for marketers to create new customers
• Ability for managers or their representatives to zone customers and marketers for presentation to marketers

The competitive market and numerous customer choices require production and sales managers to take more effective steps in increasing the speed and accuracy of product and service delivery and enhancing customer satisfaction by utilizing modern facilities and technologies. Marketer management software helps managers by allowing them to more accurately assess their needs and the available features in these systems, providing clearer and more comprehensive insights into their marketers' activities.